Zara's Shanghai Flagship: AIM Architecture Designs "Future of Physical Retail"
Dezeen ·
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1 min read ·
Arts & Design
Read research and analysis on Zara's Shanghai Flagship: AIM Architecture Designs "Future of Physical Retail" published by ICANEWS, a global research journal for emerging researchers.
Key Takeaways
AIM Architecture designed the Zara Huaihai Road flagship store in Shanghai.
The store is described as reflecting "the future of physical retail."
Key design features include an amphitheater-like brick podium that connects the building with the street.
The project involved taking over an existing five-storey concrete building on Huaihai Road, a commercial district in central Shanghai.
Why This Matters
The project is positioned as an example of "the future of physical retail," indicating its significance in evolving architectural and commercial strategies for brick-and-mortar stores.
Overview
AIM Architecture undertook the design of the Zara Huaihai Road flagship store in Shanghai. This project for the Spanish fashion brand is conceptualized as embodying "the future of physical retail." The store occupies an existing five-story concrete building on Huaihai Road, a commercial district in central Shanghai.
Approach
The architectural intervention by AIM Architecture involved transforming an existing five-storey concrete building. A key design element incorporated is an amphitheatre-like brick podium. This specific feature aims to establish a connection between the building's structure and the adjacent street environment.
Why This Matters
The design of the Zara Huaihai Road flagship store is presented as a reflection of "the future of physical retail." Its location in a prominent commercial district of Shanghai and the specific design choices suggest an architectural response to evolving retail environments.