Overview
British carmaker Vauxhall has introduced an updated version of its griffin emblem. The design is characterized by its "sharper" and "cleaner" aesthetic. This revision marks the 13th iteration of the brand's logo, a design element that has featured a griffin since 1915.
Approach
The latest update to Vauxhall's logo involved a simplification of the previous flat logo, which was introduced in 2020. This simplification process resulted in the griffin being pared back. A notable change in this iteration is the removal of the flag, which is the first instance of its omission from the logo since the griffin's initial integration into the brand's visual identity.
Findings
- Vauxhall's griffin logo has been updated.
- The updated logo is described as "sharper" and "cleaner."
- This is the 13th iteration of the brand's logo.
- The griffin has been part of the logo since 1915.
- The flag has been removed from the logo for the first time.
- The previous flat logo, introduced in 2020, was further simplified in this update.