Overview
The apparel brand Skims, co-founded by Kim Kardashian and CEO Jens Grede, has opened its London flagship store. The interior design for this retail space was executed by New York studio Rafael de Cárdenas. The store's aesthetic features what is described as "voluptuous interiors" and incorporates "fleshy tones," a color palette that has become associated with the Skims brand since its launch in 2019.
Research Context
Skims, established in 2019, is characterized as a minimalist shapewear and clothing brand. The unveiling of a physical flagship store in London represents a significant development for the brand, translating its established identity into a physical retail environment. The design approach for such a space inherently involves translating brand attributes—in this case, minimalist design and specific color palettes—into a tangible architectural experience.
Approach
The design for the Skims London flagship store was undertaken by the New York studio Rafael de Cárdenas. The studio's approach focused on creating interiors described as "voluptuous." A key aspect of the interior design was the consistent application of "fleshy tones," a color scheme identified as synonymous with the Skims brand.
Findings
- The Skims London flagship store has been officially opened.
- The store's interior design was completed by New York-based studio Rafael de Cárdenas.
- Key features of the interior design include "voluptuous interiors."
- The store's aesthetic is characterized by the use of "fleshy tones."
- These "fleshy tones" are explicitly linked to the brand's established identity.
- Skims was founded in 2019 by Kim Kardashian and CEO Jens Grede.
- Skims is identified as a minimalist shapewear and clothing brand.
Why This Matters
The establishment of a flagship store provides a physical presence for the Skims brand in London, potentially extending its reach and solidifying its brand identity within a retail context. The specific interior design choices, emphasizing "voluptuous interiors" and "fleshy tones," reinforce the brand's established aesthetic, which has been central to its recognition since its 2019 launch.