Overview
Jony Ive's design studio, LoveFrom, developed its second apparel collection for the fashion brand Moncler. This collaboration incorporates specific New York symbols, including a depiction of Moncler's signature bear ascending the Empire State Building. The collection's design serves to commemorate the presence of Moncler's flagship store in New York.
Approach
The collection is structured around a central garment: a down-filled Moncore jacket. This core component is designed to be paired with three distinct, interchangeable outer layers. The overall design ethos integrates elements specifically associated with New York City.
Findings
- The collection represents the second collaborative effort between LoveFrom and Moncler.
- Key decorative elements include New York symbols.
- One specific symbol featured is the Moncler bear, depicted climbing the Empire State Building.
- The collection is organized around a primary piece: the down-filled Moncore jacket.
- Three distinct, interchangeable outer layers are available to complement the Moncore jacket.
- The collection's theme and symbolism are intended to celebrate Moncler's flagship store located in New York.
Why This Matters
The design collaboration between Jony Ive's studio, LoveFrom, and Moncler introduces a specific aesthetic linked to New York City for Moncler's outerwear line. This initiative ties product design directly to geographical branding, celebrating the brand's physical presence in a key global market. The structural design, incorporating a core jacket with interchangeable layers, offers a specific modularity within the collection.