Overview
Officina Profumo-Farmaceutica di Santa Maria Novella, identified as one of the oldest surviving pharmacies globally, has appointed Formafantasma as its creative directors. This Italian design duo, comprising studio founders Andrea Trimarchi and Simone Farresin, is tasked with a role primarily centered on the company's product development.
Research Context
Officina Profumo-Farmaceutica di Santa Maria Novella has a reported history spanning 800 years. This institutional longevity establishes a significant historical context for its operations and brand identity.
Approach
As creative directors, Andrea Trimarchi and Simone Farresin of Formafantasma will concentrate on the company's products. Their methodology involves an intention to "unravel their hidden histories." This historical exploration is designed to serve as an informing element for subsequent new product launches.
Findings
- Formafantasma has been appointed to the role of creative directors for Officina Profumo-Farmaceutica di Santa Maria Novella.
- The studio founders, Andrea Trimarchi and Simone Farresin, will direct their efforts primarily towards the company's product line.
- A stated objective of their role is to investigate the hidden histories pertaining to the company's products.
- The output of this historical investigation is intended to inform the development and introduction of new products.
Why This Matters
The appointment of Formafantasma signifies a strategic move for Officina Profumo-Farmaceutica di Santa Maria Novella, integrating a contemporary design perspective with its extensive historical foundation. This collaboration aims to leverage the apothecary's heritage to shape its future product offerings.