Estúdio Campana Designs Woven Facade for Tiffany & Co. Pop-Up in São Paulo
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Arts & Design
Read research and analysis on Estúdio Campana Designs Woven Facade for Tiffany & Co. Pop-Up in São Paulo published by ICANEWS, a global research journal for emerging researchers.
Key Takeaways
Estúdio Campana created a 'woven jewellery box' design for Tiffany & Co.
The design was implemented on a pop-up store located in São Paulo's JK Iguatemi Mall.
The facade is an undulating structure made of woven wicker.
The wicker facade features Tiffany & Co.'s signature blue color, accented with horizontal tan streaks.
Why This Matters
The design represents a collaboration between a Brazilian design studio and an international luxury brand for a retail installation. It highlights the use of specific materials and forms in temporary architectural applications within a commercial setting.
Overview
Estúdio Campana collaborated with Tiffany & Co. to create a distinctive architectural installation for a pop-up store in São Paulo. This design envelopes the retail space in a woven wicker facade, described as a 'woven jewellery box'.
Approach
The design approach involved cloaking a pop-up store on the ground floor of the JK Iguatemi Mall. The chosen material for the facade was woven wicker. This wicker was configured to form an undulating surface. The color palette of the facade incorporated Tiffany & Co.'s signature blue, with additional streaks of tan positioned horizontally across the woven structure.