Overview
Paint manufacturer Dulux has designated Soulful Sage as its Colour of the Year for 2027. This specific shade, described as a soft grey-green, was selected for its inherent characteristics and applicability in various design contexts. The announcement identifies Soulful Sage as a "versatile green that provides a flexible foundation for schemes."
Research Context
The selection process undertaken by Dulux for its annual Colour of the Year involves identifying a specific hue that aligns with broader trends or desired aesthetic qualities. For 2027, the focus was on a shade possessing calming attributes and establishing clear connections to nature.
Findings
Dulux has identified Soulful Sage as meeting specific criteria for its 2027 Colour of the Year. The company characterizes the shade as:
- A soft grey-green.
- A calm shade.
- Having clear connections to nature.
- A versatile green that provides a flexible foundation for schemes.
These attributes collectively underpinned the decision to name Soulful Sage as the prominent colour for the upcoming year.
Why This Matters
The designation of a Colour of the Year by a major paint brand like Dulux influences future design trends and product applications. This announcement provides design professionals and consumers with a recognized colour choice that is positioned as versatile and calming, offering a foundational element for various interior and exterior schemes.