Overview
The collaboration between Dezeen and ASUS, known as 'Design You Can Feel', has been recognized with an industry award. At the Professional Publishers Association's (PPA) annual awards gala, this partnership was named Commercial Partnership of the Year within the business media category. The award specifically cited the project's "exceptional creativity" as a key factor in its selection.
Research Context
The 'Design You Can Feel' project was a collaborative effort between Dezeen and ASUS. This initiative led to the creation of an interactive exhibition, which was presented at Milan design week in 2025. The project's recognition at the PPA awards highlights its success within the framework of commercial partnerships in business media.
Approach
The 'Design You Can Feel' project involved a partnership between Dezeen and ASUS. This collaboration culminated in an interactive exhibition staged at Milan design week in 2025. The evaluation for the Commercial Partnership of the Year award in business media focused on the project's creativity.
Findings
- The collaborative project, 'Design You Can Feel', undertaken by Dezeen and ASUS, was awarded Commercial Partnership of the Year for business media by the Professional Publishers Association.
- The award recognized the project for its "exceptional creativity."
- An interactive exhibition was a key output of this collaboration, showcased at Milan design week in 2025.
Why This Matters
This award acknowledges the successful execution of a commercial partnership that produced an interactive exhibition. It highlights the value placed on "exceptional creativity" in business media collaborations within the industry, as recognized by the Professional Publishers Association.