Overview
GRT Architects, a Brooklyn-based studio, designed the Bad Roman Beverly Hills restaurant. This establishment represents the second location for the Bad Roman brand, an offshoot of Quality Branded. The design incorporates an "exuberant" tiled facade, contributing to what is described as an "evolution" of the brand's original New York location.
Research Context
The Bad Roman Beverly Hills project follows the opening of the initial Bad Roman location in Manhattan's Columbus Circle in 2023. GRT Architects has completed both the New York original and this new Beverly Hills outpost. The Beverly Hills location is characterized as an "evolution" of the maximalist aesthetic established previously.
Approach
GRT Architects produced the design for the Bad Roman Beverly Hills restaurant. The approach included the development of a tiled facade. This architectural element was specifically described using the term "exuberant" in relation to its design.
Findings
- Bad Roman Beverly Hills is the second location for the Bad Roman brand by Quality Branded.
- The restaurant features an "exuberant" tiled facade, designed by GRT Architects.
- This Beverly Hills outpost represents an "evolution" of the original Bad Roman location in Manhattan's Columbus Circle.
- The initial Bad Roman restaurant in Manhattan opened in 2023.
- GRT Architects is a Brooklyn studio responsible for the project.
Why This Matters
The completion of Bad Roman Beverly Hills demonstrates the expansion of the Quality Branded restaurant group, establishing a second location for the Bad Roman brand. The architectural design by GRT Architects, particularly the tiled facade, contributes to the specific aesthetic identified as an "evolution" for the brand.