Overview
Production company A24 collaborated with New York design office Leroy Street Studio to renovate the Cherry Lane Theatre. This project marks A24's initial venture into a brick-and-mortar venue. The renovation encompasses the overhaul of what is identified as New York City's oldest Off-Broadway theatre. The venue is intended to host live productions and screen movies following its renovation.
Research Context
A24 acquired the Cherry Lane Theatre in 2023. The acquisition included plans to maintain the theatre's existing status as a live-theatre venue. An additional stated intention was to maintain the theatre's name, Cherry Lane Theatre.
Approach
Leroy Street Studio, a New York-based design office, was engaged for the renovation work. The scope of work involved an overhaul of the theatre space. The objective of the overhaul is to accommodate both live productions and movie screenings. The project specifically targeted the Cherry Lane Theatre.
Findings
- A24 has initiated its first brick-and-mortar venue project.
- The Cherry Lane Theatre, identified as the oldest Off-Broadway theatre in New York City, is undergoing renovation.
- Leroy Street Studio is the design firm responsible for the overhaul.
- A24's plans include maintaining the theatre's function as a live-theatre venue.
- The theatre's name, Cherry Lane Theatre, is intended to be preserved.
- The renovated venue will host both live productions and movie screenings.
- A24 purchased the Cherry Lane Theatre in 2023.
Why This Matters
This initiative represents A24's establishment of a physical venue, integrating both live performance and film exhibition. The preservation of the Cherry Lane Theatre's name and status as a live-theatre venue indicates a continuity of its historical identity within the New York City theatre landscape.